{"id":295,"date":"2011-02-14T18:33:34","date_gmt":"2011-02-14T18:33:34","guid":{"rendered":"http:\/\/www.dovweinstock.com\/blog\/?p=295"},"modified":"2011-02-14T18:33:34","modified_gmt":"2011-02-14T18:33:34","slug":"micromarketing-with-ip-addresses","status":"publish","type":"post","link":"https:\/\/www.dovweinstock.com\/blog\/2011\/02\/14\/micromarketing-with-ip-addresses\/","title":{"rendered":"Micromarketing with IP addresses"},"content":{"rendered":"<p>Interesting &#8211; and a little spooky:<\/p>\n<p>Chris Golec, CEO of Demandbase said he thinks online b-to-b marketing today is  being delivered with a sledgehammer when a dart is all that&#8217;s needed.<\/p>\n<p>To  help b-to-b marketers better target their potential customers, his company has  developed a Web-based technology that tracks IP addresses and matches them to  specific companies.<\/p>\n<p>This allows marketers to recognize the company,  department and even customer status of a website visitor in real time. Using  this information, a marketer can then \u201cprovide a whole different Internet  experience,\u201d Golec said.<\/p>\n<p><em>(Hat Tip:\u00a0<a href=\"http:\/\/www.btobonline.com\/article\/20110214\/EMAIL06\/302119984\/micromarketing-with-ip-addresses\">http:\/\/www.btobonline.com\/article\/20110214\/EMAIL06\/302119984\/micromarketing-with-ip-addresses<\/a>) <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Interesting &#8211; and a little spooky: Chris Golec, CEO of Demandbase said he thinks online b-to-b marketing today is being delivered with a sledgehammer when a dart is all that&#8217;s needed. To help b-to-b marketers better target their potential customers, his company has developed a Web-based technology that tracks IP addresses and matches them to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":["post-295","post","type-post","status-publish","format-standard","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/www.dovweinstock.com\/blog\/wp-json\/wp\/v2\/posts\/295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dovweinstock.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dovweinstock.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dovweinstock.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dovweinstock.com\/blog\/wp-json\/wp\/v2\/comments?post=295"}],"version-history":[{"count":1,"href":"https:\/\/www.dovweinstock.com\/blog\/wp-json\/wp\/v2\/posts\/295\/revisions"}],"predecessor-version":[{"id":296,"href":"https:\/\/www.dovweinstock.com\/blog\/wp-json\/wp\/v2\/posts\/295\/revisions\/296"}],"wp:attachment":[{"href":"https:\/\/www.dovweinstock.com\/blog\/wp-json\/wp\/v2\/media?parent=295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dovweinstock.com\/blog\/wp-json\/wp\/v2\/categories?post=295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dovweinstock.com\/blog\/wp-json\/wp\/v2\/tags?post=295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}