Cyberdov Life in Riverdale, NY

Yet another article (in SEO News) asking, “Has SEO Peaked“? Their short answer – not yet, but things are changing all the time…

My take is that SEO is still vital, but the field is increasingly crowded.

At Advantage, we are shifting our focus to LEAD GENERATION. We make the investment and take the risk, with a commitment from the client to buy leads that we generate. For the right vertical, it’s a winning combination!

Interesting – and a little spooky:

Chris Golec, CEO of Demandbase said he thinks online b-to-b marketing today is being delivered with a sledgehammer when a dart is all that’s needed.

To help b-to-b marketers better target their potential customers, his company has developed a Web-based technology that tracks IP addresses and matches them to specific companies.

This allows marketers to recognize the company, department and even customer status of a website visitor in real time. Using this information, a marketer can then “provide a whole different Internet experience,” Golec said.

(Hat Tip: http://www.btobonline.com/article/20110214/EMAIL06/302119984/micromarketing-with-ip-addresses)