The Evolution of SEO

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Yet another article (in SEO News) asking, “Has SEO Peaked“? Their short answer – not yet, but things are changing all the time…

My take is that SEO is still vital, but the field is increasingly crowded.

At Advantage, we are shifting our focus to LEAD GENERATION. We make the investment and take the risk, with a commitment from the client to buy leads that we generate. For the right vertical, it’s a winning combination!

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Just doing my part…

…to help this video go viral!
🙂

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Israel Hockey Video Compilation

For those interested in a fuller account of the Metula hockey tournament, check out this video!

Sue is #8 and Elan is #22 on Team USA (white jerseys).

🙂

🙂

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Sue and Elan on Israel TV

Sue and Elan were interviewed for Israeli TV at the recent Ice Hockey Tournament in Metula, Israel (see also http://www.israelhockeyassociation.org/ for more)

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Back from Israel

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We had a fantastic trip, much different than any previous one, spending most of our time in the north playing ice hockey. Unfortunately Internet access was very limited, so I was unable to upload pix/videos. Look for these to be posted over the weekend!

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Micromarketing with IP addresses

Interesting – and a little spooky:

Chris Golec, CEO of Demandbase said he thinks online b-to-b marketing today is being delivered with a sledgehammer when a dart is all that’s needed.

To help b-to-b marketers better target their potential customers, his company has developed a Web-based technology that tracks IP addresses and matches them to specific companies.

This allows marketers to recognize the company, department and even customer status of a website visitor in real time. Using this information, a marketer can then “provide a whole different Internet experience,” Golec said.

(Hat Tip: http://www.btobonline.com/article/20110214/EMAIL06/302119984/micromarketing-with-ip-addresses)

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YU Seforim Sale

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I came away with a couple of gems:

“An Akkadian Lexical Companion for Biblical Hebrew: Etymological-Semantic and Idiomatic Equivalents with Supplement on Biblical Aramaic” (no kidding!), and

“A Historical Atlas of the Jewish People” – a beautifully laid out volume which brings historical trends to life.

Also picked up some volumes I was missing from the Encyclopedia Talmudit and the Bar-Ilan Mikraot Gedolot Tanach. All told, a worthwhile trip!

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Program for Jewish Genetic Health launched

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YU has (finally) partnered with AECOM and Sue’s genetics screening lab at Jacobi Hospital. The ribbon cutting ceremony was yesterday. Congrats Sue!

See http://blogs.yu.edu/news/2011/02/07/program-for-jewish-genetic-health-launches/

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From the Desk of Bob Mankoff (The New Yorker)

Just finished a third round of ice-pick work to make our driveway passable – it was a solid sheet of ice this morning. So I definitely appreciated Bob Mankoff’s quip:

Lately I’ve been thinking a lot about climate change. Like how I’d like to change New York’s climate to San Diego’s.

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A Good Translator Makes All the Difference

I have always loved Chaim Grade’s books – although I have only read them in translation. The Jewish Review of Books had a piece this month by Curt Leviant, one of his translators. Enjoy!

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Translating and Remembering Chaim Grade

by CURT LEVIANT

This past year marked the 100th anniversary of the birth of one of Vilna’s greatest sons, the Yiddish poet and novelist, Chaim Grade. Born in Vilna in 1910, Grade died in New York as an old man, at the relatively young age of 72.

I translated three of Grade’s most important books. In doing so, I came to understand that this actually required knowledge of four languages: not only Yiddish and English, but also Hebrew and Jewish. By Jewish I mean knowledge of the cycle of Jewish life from birth and bris through bar mitzvah, wedding, and end of life; the Shabbes and the calendar of Jewish holidays; a familiarity with Jewish liturgy, ritual, and customs; and a working knowledge of some of the basic texts of Yiddishkeyt.

Continue reading

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